About Us

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Born and raised in New York, Sarah began her career in hospitality in 2012 with Global Hotel Alliance & Kempinski Hotels’ Global Sales Office, and quickly discovered her passion for the travel industry and luxury hotels. 

After following her heart to Belgium in 2016, she started her journey with the renowned luxury hotel group, Rocco Forte Hotels. Throughout her five years at Hotel Amigo in Brussels, Sarah looked after various geographic markets, with a keen focus on the United States. During this tenure she built strong relationships with key decision makers across all segments of high-end leisure, group and entertainment. 

Most recently, Sarah held the position of Director of Sales, Americas at the stunning De L’Europe Amsterdam, a member of the Leading Hotels of the World. She was privileged to be a part of the hotel’s outstanding redesign project, and it’s re-introduction into the market. 

Having planted roots in Belgium, Sarah combines her extensive knowledge of this beautiful, culturally-rich region, with her extensive network of industry partners in key feeder markets like the United States, Canada and Mexico.